Increased Visibility


Sarasota’s Roskamp Institute, a research facility with scientists from all over the state, nation and world working on finding a cure for Alzheimer’s Disease, came to Sarah Bascom and Kristen Bridges for assistance in building their public profile with lawmakers, statewide media and key targets. Through a multi-year communications plan, which included features in local mainstream media, key industry publications, earned media events and targeted mail, the Roskamp Institute was able to build its profile and presence in Sarasota and Florida, becoming a well-known research facility in Florida. At the conclusion of the visibility campaign, the Roskamp Institute had accomplished its numerous goals and objectives and increased its profile among all key targeted audiences.