Legislative Battles

PCI: 2012 LEGISLATIVE PIP DEBATE

As a part of the ‘Put the Brakes on Accident Fraud’ Coalition, the Property Casualty Insurers Association of America (PCI) engaged the Bascom Communications & Consulting, LLC (BCC) team to help build a proactive public affairs campaign that ultimately led to the passage of crucial personal injury protection (PIP) legislation that would crack down on the billion-dollar accident fraud problem in Florida, one of Governor Rick Scott’s top priorities for the 2012 Legislative Session.

Working closely with the coalition, BCC, along with the other public relations professionals involved, executed several events to elevate the issue before lawmakers and the media, including a kick-off rally and a staged accident event involving the Governor, Chief Financial Officer and several coalition members, as well as a crash test dummies legislative alert delivery to key members in The Capitol. In addition to the events, BCC armed PCI with media monitoring/real time media reports that helped the coalition with rapid response to opponent attacks, provided a snapshot of the landscape during the planning of strategy/tactics to obtain maximum pressure on key stakeholders, coordinated with the coalition on a paid and earned media campaign, as well as orchestrated targeted coalition email blasts to lawmakers– all of which proved to be successful in engaging lawmakers, key decision makers, media and the public on the issue and addressing the necessity of transforming PIP this session.

Coming down to the last hours of the 2012 Legislative Session, the House and Senate ultimately took the position to support the transformation of the PIP system in Florida and meaningful reform legislation was sent to the Governor for his signature. This achievement was heavily noted by statewide media outlets and the Governor was heralded for passing legislation that takes meaningful steps to address the fraud and abuse in the Florida no-fault system. Many noted PR experts and Capitol watchers credited the onslaught of earned and strategic paid media, as one of the key components that elevated the PIP issue and made it a must-pass issue of the 2012 Legislative Session.