Increased Visibility

FL HARBOR PILOTS ASSOCIATION: INCREASED VISIBILITY CAMPAIGN & LEGISLATIVE BATTLE

Under attack by a newly-formed organization funded by wealthy foreign cruise line and cargo ship owners, the Florida Harbor Pilots Association engaged Bascom Communications & Consulting, LLC (BCC) in summer 2009 to assist with branding, visibility, legislative outreach and education.

After launching a statewide rebranding, earned media and messaging campaign, the association received numerous statewide features, including supportive key political commentary in the state’s largest newspaper and front-page coverage throughout key regions. Through proactive media outreach, counter-messaging and packaging of key advocacy pieces, the association was able to increase its visibility and educate key targets on the benefit of their industry, garnering significant legislative support.

At the close of the 2010 Legislative Session, the public relations effort, headed by BCC, was heralded for assisting the government relations team with fending off significant legislation that could have jeopardized the harbor pilots’ existence and the safety of Florida’s port and marine commerce.

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