In October 2013, the untimely passing of Congressman C.W. “Bill” Young, Florida’s longest-serving member of Congress, triggered a highly-contested, nationally-watched special election to finish his term representing Florida’s 13th Congressional District (FL-13). Dubbed a “bellwether” race leading into the 2014 Midterm Election Cycle by political pundits and party leaders, and “the first major test of voter attitudes in 2014” by The Washington Post, the special election for FL-13 made history.
Upon the official campaign launch of Republican Candidate David Jolly on November 7, 2013, the Bascom Communications and Consulting, LLC (BCC) team served as the topline communications consultants and press secretaries for the first-time candidate, assisting in message development and delivery, as well as earned media coordination and outreach.
Facing off against a sitting Florida State Representative to win the primary election in January 2014, and immediately setting off on the trail toward the general election against a nationally-backed and well-funded Democratic candidate with established name ID, BCC engaged in a highly-strategic earned media and messaging effort to help deliver a collective win as part of the David Jolly for Congress Campaign team.
Outspent by the Democratic opponent by as much as 4:1 and placed under a national media spotlight, BCC and the David Jolly for Congress Campaign team struck the right balance between managing the increasing national attention and running a truly local, voter-and-community-focused campaign that ultimately delivered a tremendous win for Republicans on March 11, 2014.
From on-the-ground candidate preparation and media management to immediate response and proactive planning, BCC is proud to have played an integral role in helping elect Pinellas County’s own David Jolly, the underdog candidate who prevailed over a formidable opponent backed by the Washington establishment, as the newest member to the 113th Congress.