Bascom Communications & Consulting, LLC’s (BCC) team of dedicated experts served as the topline communications consultants, assisting in message development and delivery, as well as earned media coordination and management for its 2012 election cycle clients for Florida Senate and House: Senator John Thrasher, Senator Greg Evers, Senator-elect John Legg, Senator-elect Rob Bradley, Senator-elect Aaron Bean, Representative Doug Holder, Representative-elect Travis Cummings and Representative-elect Travis Hutson.
To highlight one of BCC’s most challenging races: In coordination with its strategic partners and on-the-ground team, BCC was able to deliver winning results for Senator Bean in his race for Senate District 4, which was appropriately labeled as Northeast Florida’s “most closely watched race” by the Florida Times-Union, as well as one of Florida’s “highest-profile races” by the News Service of Florida. From the beginning, Senator Bean faced a fierce primary race to ultimately earn the GOP’s nomination for Florida Senate District 4 against a well-known and respected former State Representative. BCC was able to assist the campaign’s general consultants in strategically positioning Senator Bean as Northeast Florida’s best choice to effectively represent the region’s needs and his constituents. BCC focused on portraying Senator Bean’s experience in one of the areas of critical-need for reform in Florida – health care, as well as issues of great importance to Duval and Nassau Counties, including job growth and education. Through an earned media and messaging effort, and a solid proactive and reactive messaging plan, BCC helped deliver a collective win as part of the Bean for Senate District 4 team, and earned Senator Bean the respected endorsement from the region’s predominant news source, the Florida Times-Union, as well as the ultimate victory for the opportunity to serve in the Florida Senate.